Top 5 Mistakes to Avoid When Building a Customer Loyalty Program
Loyal customers have always expected something in exchange for continuing to support one business over others. In the service industry, for example, restaurant owners may comp frequent customers a meal...
View ArticleRight and Wrong Ways to Use Coupon Codes in Business Promotion
With the economy succumbing to an extended slump, many businesses are looking for ways to keep their operations afloat. For some that means layoffs or lowering prices across the board. Others will...
View ArticleThe Best Tips on Writing Email Subject Lines That Work
There's no point sending out an email with a subject line that doesn't grab attention, speak to the readers, and compel them to open and read the rest of your email. Yet the subject line is all too...
View ArticleTop CRM Thought Leaders Reveal Future of Mobile, Social and Data
Like most of you, I am continually bombarded with articles and blogs claiming mobile, social and data will “forever change the way we do business.” So why would I write another one? I take issue with...
View ArticleBuilding Relationships through Facebook
Anyone attempting to market on Facebook has to rely on engagement if they want to be successful. What you need are fans that return to your page and engage with your brand. This takes building and...
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